About Us

Our name, gris et jaune (French for “grey and yellow”), represents life’s highs and lows. It’s a reminder that life isn’t perfect and it doesn’t need to be. Some days are bright and others are dark, but every day is part of the journey. 

Founded in Toronto in 2023, our mission is to design meaningful, wearable reminders that growth is an ongoing, personal process. Whether you’re navigating through change, chasing a goal, or getting through the day, we want our pieces to offer some encouragement. 

Our Black-eyed Susan logo symbolizes encouragement, resilience, and strength. Just like how these flowers bloom brightly in tough conditions, our brand is about showing up, even when the path is uncertain. 

We create clothing and accessories for people who are learning to trust the process. Every design is intentional. This isn’t just fashion, it’s fuel for the mind. Wear our hoodies when you need courage. Use our tote bags when you’re stepping into something new. Let our products be your daily dose of hope. 

gris et jaune is more than a brand. It’s a movement for those who keep showing up, even on grey days.